This Privacy Policy describes how SMC Media Technologies, INC ("we," "us," or "our") collects, uses, and protects information in connection with our website at smcmediatech.com, our streaming platform livecdn.io, and the services we provide to broadcasters, television channels, and media organizations.
1. Information We Collect
We collect information you provide directly to us and information generated automatically when you use our services.
Information you provide:
- Contact information such as name, email address, phone number, and organization name when you fill out our contact form or sign up for services.
- Account credentials including username and password for our LiveCDNControl platform (control.livecdn.io).
- Phone numbers provided for SMS-based authentication (OTP verification) via our SignalWire integration.
- Technical configuration details such as stream keys, RTMP/SRT endpoints, and social media OAuth tokens that you authorize through our platform.
- Communications and correspondence when you contact our support team.
Information collected automatically:
- Usage data including pages visited, features accessed, and actions taken within our platform.
- Device and browser information such as IP address, browser type, and operating system.
- Log data from our media server infrastructure including stream session data, bitrate metrics, and error logs.
- Cookies and similar tracking technologies as described in Section 6 below.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, and maintain our streaming infrastructure and broadcast management services.
- To authenticate users and verify identity via SMS OTP during login to our platform.
- To manage your live stream connections to Facebook, YouTube, Instagram, and other social media platforms on your behalf.
- To monitor stream health, generate performance reports, and provide analytics dashboards.
- To communicate with you about your account, service updates, maintenance windows, and technical support.
- To send service-related notifications including stream status alerts and billing information.
- To improve our services, diagnose technical issues, and develop new features.
- To comply with applicable laws and regulations.
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: We work with third-party vendors, These parties process data only as necessary to provide services to us and are bound by confidentiality obligations.
- Social Media Platforms: When you authorize connections to Facebook, YouTube, or Instagram through our platform, we transmit stream data to those platforms using credentials you explicitly authorize via OAuth. We do not retain your social media passwords.
- Legal Requirements: We may disclose information if required by law, court order, or governmental authority.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
- With Your Consent: We may share information for any other purpose with your explicit consent.
4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your account, providing services, and meeting legal obligations. Specifically:
- Account data is retained for the duration of your service agreement plus 12 months following termination.
- Stream log data and analytics are retained for up to 24 months.
- OTP and authentication session data is purged within 24 hours of use.
- Audit logs may be retained for up to 36 months for security and compliance purposes.
5. Data Security
We implement industry-standard security measures to protect your information, including:
- TLS/SSL encryption for all data in transit, including stream delivery via HTTPS.
- Wildcard SSL certificates securing all subdomains of our platforms.
- Password hashing using bcrypt and JWT-based session management.
- Role-based access controls within our LiveCDNControl platform.
- Audit logging of all platform actions with timestamps and user attribution.
- Regular security reviews of our server infrastructure.
Despite these measures, no system is completely secure. We encourage you to use strong, unique passwords and contact us immediately if you suspect unauthorized access to your account.
6. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Maintain your session and authentication state within our platform.
- Remember your preferences and settings.
- Analyze traffic patterns and improve our website.
You can configure your browser to refuse cookies or alert you when cookies are being sent. Note that some features of our platform may not function properly if cookies are disabled.
7. Third-Party Services and Links
Our services integrate with third-party platforms including Facebook, YouTube, Instagram, Wowza, Nimble Streamer, PlayboxNeo, Mircosoft and SignalWire. Each of these services has its own privacy policy governing how your data is handled on their platforms. We encourage you to review those policies. We are not responsible for the privacy practices of third-party services.
8. Children's Privacy
Our services are designed for professional broadcasters and business customers. We do not knowingly collect personal information from individuals under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.
9. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate information.
- The right to request deletion of your personal information, subject to certain exceptions.
- The right to withdraw consent where processing is based on consent.
- The right to data portability in certain circumstances.
To exercise any of these rights, please contact us at [email protected].
10. International Data Transfers
Our infrastructure and servers may be located in various jurisdictions. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our servers are located. By using our services, you consent to the transfer of your information to these jurisdictions.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last Updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us: